Joel Laub and Randall Jones grew up hiking Red Rock Canyon. Perched atop the clay-red peaks just 15 miles southwest of the bustling Strip and city lights, the boys would look out across the desert landscape and imagine what it would be like to have a house right where they sat. Years passed and the childhood friends ventured into the real estate industry, becoming a developer and an attorney, respectively. But then, in 2019, Laub and Jones were presented with an unprecedented opportunity when the Bonnie Springs Ranch property within Red Rock Canyon came up for sale. The Vegas natives knew they couldn’t pass up the opportunity to purchase the only private land—which also came with full water and spring rights—inside the canyon, so they took the plunge and their childhood vision took hold.
Situated in the heart of the National Conservation Area at the foot of the canyon’s Spring Mountains, The Ranch at Red Rock community comprises nearly 64 acres of private land and will incorporate 20 legacy ranch estates, as well as a haute eco-ranch village with a luxury resort, an event barn for special events and a farm-to-table epicurean restaurant where a majority of the food will be sourced locally or grown on-premises. Breaking ground just over a year ago, the private, membership-only community of a mere 20 homeowners is one of the most exclusive eco-resort communities in North America.
For developing company CSR Development, preservation and restoration are at the forefront of the project. With Laub—who’s both the president of CSR and chairman of the board for The Nature Conservancy Nevada chapter—leading the charge, CSR approached the development with sustainability and environmentally conscious planning in mind. This includes partnering with naturalists, botanists, world-renowned landscape architects and the Bureau of Land Management; encouraging butterfly migratory patterns; protecting pathways for native animal species; and promoting the growth of sustainable vegetation, among a slew of other habitat conservation initiatives. Also of note, the canyon’s natural springs will sustain pools and creeks planned for the development’s public and private spaces.
The build and design teams will utilize the surrounding desert land, too, by creating structures that meld harmoniously with the natural environment. Infusing Spanish colonial, French Provençal and rustic Italian architectural design styles, the properties will resemble old-world European communities and be reminiscent of the historic missions of California and Montecito’s stunning enclaves. Natural stone and limited roof pitches are among the design elements planned for the family residences, which will reside on 2- to 4-acre lots and are limited to 5,000 square feet. Other craftsmanship details planned for the community include adobe brick walls with clay roof tiles and wide-set eaves, thick arches rising up from piers and expansive courtyards lined with the native stone and clay.
With construction underway, Laub and Jones won’t be imagining what it would be like to live in the breathtaking Red Rock Canyon for much longer. Soon, that childhood vision will become a once-in-a-lifetime reality for a lucky select group of homeowners—and take the saying “chase your dreams” to new heights. Kristen Routh-Silberman, Synergy Sotheby’s International Realty, vegasluxuryrealestate.com
Photography by: Courtesy of Kristen Routh-Silberman/Sothebys International Realty