As high-end fragrances return to the romance of rose, innovative skincare is following suit, and it's proving to be a hit with the women of Las Vegas.
Summer and all the goodness it entails—steamy weather, rooftop cocktail hours as the sun sets on the Strip, the latest strappy summer dresses—put a sharp focus on bare legs, arms, and shoulders. Body-conscious Vegas dwellers and visitors embrace the arrival of the season with gusto—and a trip to the day spa. But it isn’t just to try the latest antiaging facial. Buffing skin to new levels of smoothness to enhance that freshly exposed, Core Fusion– toned body is a high priority, too.
This hyperinterest in total-body skincare is a trend that experts have seen grow rapidly over the past several years. “The products we recommend not only contain the best ingredients,” says Shawn Granito, the associate director of Canyon Ranch SpaClub, “but provide the basic components—enriching cleansers, gentle exfoliants, and nourishing moisturizers—to produce long-term results, particularly in Las Vegas’s sunny and dry climate, which is so tough on the skin.”
This growing focus on body care is borne out by statistics, with the number of body-care products increasing faster than the number of facial items, the usual mainstay of the skincare market. One company addressing new consumer demand for head-to-toe maintenance is Moroccanoil. A relative newcomer to the cosmetics industry, it burst onto the beauty scene in 2006 with a hair treatment and quickly built a loyal following worldwide. Its recently released Fleur de Rose collection, the company’s second foray into luxury skincare, targets the new interest in body care with six products: a rich body soufflé, hydrating body butter, a body buff that exfoliates and moisturizes with argan oil, an “on the go” hand lotion, and a creamy cleansing bar, all available now. (A shower milk will be released next year.)
Fleur de Rose is also one of Moroccanoil’s most personal offerings, the result of cofounder Carmen Tal’s love of roses. “I worked with a talented aromatherapist who was extremely knowledgeable about essential oils and fragrances,” she says. “It was the damask rose scent that really captured me. When I told her what I was looking for, she knew exactly where to go with it. Then our product development and researchand- development teams worked for several years to develop and perfect the collection.” The time in the pipeline was well justified, Tal says, because customers are more demanding and more knowledgeable about ingredients than ever before. “They’re looking for integrity and high performance,” she explains. “With Fleur de Rose, we offer a complete regimen, with formulas made from the finest ingredients to help exfoliate, cleanse, and hydrate—three steps so important in creating beautiful skin.”
“I’ve been waiting for the Fleur de Rose collection to come out,” says Granito. “It’s a fantastic addition to their line. Moroccanoil takes great care in the ingredients they use in their products, and I love this scent. It’s subtle and has a woody undertone that’s definitely not the rose your grandmother wore.” Moroccanoil Fleur de Rose is available at Canyon Ranch SpaClub at Venetian. 702-414-3600