Tadashi Shoji’s new boutique hits close to home—his own, in fact. We spoke to the designer about the new store in Fashion Show.
Model behavior! Customers at the new Tadashi Shoji boutique in Fashion Show can walk the black tile “runway” right along with life-size models on the screen in the middle of the store.
Your new boutique in Fashion Show is beautiful. Did the move from Forum Shops owe anything to the expansion at Fashion Show? Tadashi Shoji: Thank you! When I read the exciting news about the Fashion Show expansion I knew I wanted to be a part of it. Our Tadashi Shoji boutique is completely transformed and fits right in the new high-end development.
March Studio designed the space—and your home in Pasadena. Is there any design crossover? TS: With the meticulous work that was done to design my home, I trusted March Studio to do the same with our Vegas boutique. The architectural firm had already redesigned our South Coast Plaza store (in Orange County, California). With its large translucent glass louvers and giant plasma screens, March Studio captured the energy of our runway shows and translated the exact same mood to our Vegas store. I wanted the store to capture the glitz and glamour of Las Vegas.
I notice there are life-size video screens, and when I went inside I actually felt I was walking a runway! TS: I’m so glad you felt that way! We wanted to create a completely new experience for the customer. As soon as you enter the boutique, oversized screens that play creative films tied to our collections greet you. Dark accented tiles were specifically arranged in a strip to suggest a runway. Combined with our gorgeous evening gowns and chic cocktail dresses, customers will be ready to grace the runway. And, really, who doesn’t want to strike a pose on a catwalk?
Who is your Las Vegas client? TS: Las Vegas is such an energetic and sexy city. Our new Vegas boutique caters to our young Tadashi Shoji customers who are not afraid to show skin and be more stylishly daring. Dramatic gowns and cocktail dresses with plunging necklines in vibrant colors are just some of the bold, glamorous choices.
What are your favorite design elements in the store? TS: The exterior of the boutique features an illuminating design effect that’s really eye-catching. As customers walk on our imagined catwalk, they can’t miss the mirrored, pleated structure placed right in the center of the store. This is our unique dressing room, filled with hot pink furniture accents. A curved wall showcases our clutches. You also can’t miss our adorable kids’ line located against the curved wall.
The store windows are really theatrical. Are they an indication of future displays? TS: Moving forward, each of our new retail stores will capture the feelings of wonder and awe within an imaginative setting. Theatrical window displays are just one part of my vision. We don’t live in a static world, so why should our stores be? Fashion Show, 702-733-6071