SoulCycle superstar Stacey Griffith takes on Vegas.
Whether you’re a man or a woman, just one look at Stacey Griffith brings on a sweat. As SoulCycle’s founding senior master instructor, Griffith’s carved-from-stone physique is a walking billboard for the revolutionary cult fitness brand that recently opened a studio at Wynn Plaza. It’s no wonder that her classes—a favorite of celebrities ranging from Madonna to Kelly Ripa—are sold out in an instant. Though the Los Angeles resident will only be teaching in Las Vegas once per quarter, she sees big potential in the market. “People come from all over the world to Las Vegas,” she says. “For the opening weekend, I had people from four countries and seven states.” Last December, an amped-up crowd of devotees gathered in the new studio for the second installment of Sound by SoulCycle, a live event series that featured a playlist and ride alongside Vegas residents The Chainsmokers. “I don’t think they realized that they had this huge fitness following,” she says. “It was so next level and super special.” This month, SoulCycle plans to announce a Vegas edition of its Destination Soul retreats, similar to what it has done in Aspen and Palm Beach. In the meantime, the Cupertino-raised former Atari test kid is transcending the walls of the indoor cycling studio through a number of collaborations including a bath line with Spiritual Bath and a CBD fitness water for healing called Akeso.
“All the things that I do are really ‘feel-good’ based,” says Griffith. She is also working on a second book and a sneaker collaboration with Steve Madden to be released this summer. Her mantra? “When you do what you love, you never work a day in your life.”