Shop the Fendi Baguette Pop-Up

—Valeria Boucas | October 22, 2012 | Homepage Latest The Latest

To fête the fifteenth anniversary of its Baguette bag, Fendi has launched an online pop-up shop where fans can find the newest Baguette bags, as well as a plethora of anniversary items, like a T-shirt and foulard with sketches by Karl Lagerfeld, a DIY kit to create your own custom Baguette, and more.

Released in 1997, the Baguette (designed to be tucked under the arm like a loaf of bread) is an enduring “It” bag. Its icon status was cemented in an episode of Sex and the City—the one where Samantha gets thrown out of the Playboy mansion for accusing a bunny of stealing her Baguette. And in the Fendi Baguette tome released this summer, Carrie herself (Sarah Jessica Parker) mused on the bag’s fashion footprint. You can purchase the book in the pop-up.

Most notably honoring this momentous anniversary is designer Silvia Venturini Fendi’s limited edition Geometrica blue-and-white striped canvas Baguette. Just 100 are for sale. Venturini Fendi is also the subject of a special video, “The Art of Embroidery,” created in collaboration with artist Maurizio Anzineri for the anniversary. Get a look at some of the pop-up stock above, or visit The pop-up will be live through January 2013.

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