Fresh off the spring anniversary of its first full year in the Entertainment Capital of the World, Virgin Hotels Las Vegas (virginhotelslv.com) has proved to be an in-demand destination full of exciting entertainment, luxury accommodations and upscale dining. To toast its success, owner Richard “Boz” Bosworth— president and CEO of JC Hospitality—is sounding off on why the posh property is the place to be.
Tell us about your journey in the hospitality industry.
Like so many others in our industry, I began as a teenager washing dishes, then became a line cook, front-of-the-house server and ultimately a bartender in the New York metro area. Bartending in high-visibility restaurants and clubs propelled me into management. I determined managing in a hotel environment would be the best route to take for the evolution of my career. I spent another 15 years in operational management, before being given the opportunity to grow a hospitality investment platform. The next 20-plus years of transactional and investment management experience all culminated in the acquisition of Hard Rock Hotel & Casino and the transformation to Virgin Hotels Las Vegas.
What do you love most about Virgin Hotels Las Vegas, and why do you feel it’s one of the city’s most unique offerings?
I believe we have developed an ecosystem of hospitality that combines the feel of a faraway resort retreat with the excitement of a Las Vegas casino environment. Our restaurant promenade, with our outdoor seating wrapped around our pools and outdoor concert venue, is unlike anything you will find in Las Vegas. Additionally, our guest rooms are larger, and we offer a wide variety of entertainment choices.
What’s on deck for summer entertainment?
We’re pleased to welcome Snoop Dog back to Élia Beach Club on July 2, while comedian Sal Vulcano will hit the stage in The Theater July 15, along with The Shins July 22, and Leon Bridges July 29. In August, performances include Father John Misty (Aug. 5), Third Eye Blind (Aug. 12), Nathaniel Rateliff (Aug. 19) and the Rockzilla Tour with Papa Roach and Falling in Reverse (Aug. 25).
Where would we find you dining at Virgin Hotels Las Vegas?
You would find me doing a ‘dinearound,’ which would include the vegan fried rice at Night + Market and a New York strip at ONE Steakhouse. While that seems contradictory, I can also start with a pasta dish at Kassi Beach House, followed by chicken Milanese at Olives. Or perhaps I would just go for an extraordinary taco at Casa Calavera before heading to Nobu for world-renowned Japanese cuisine. You can find me early in the morning or late at night having breakfast at The Kitchen at Commons Club.
My secret dream is to...
play shortstop for the New York Yankees.
Photography by: PHOTO BY PATRICK GRAY/KABIKPHOTOGROUP.COM