In today's fickle party culture, upper-echelon nightclubs rarely survive past toddlerhood—particularly on the Las Vegas Strip, where hot spots seem to change as often as Cher’s Caesars show wardrobe. As legions of lesser, sprightlier venues come and go, Pure Nightclub has managed to retain its status as the king of cool. How is it that this Caesars Palace fixture has managed to celebrate its fifth anniversary and still be as hot as it was on its first?
Old-fashioned hard work, according to VIP services manager Brandon Ring, who, as perhaps its most visible promoter, has been with the club almost since its 2005 opening. “I started at the very bottom and convinced them to give me a chance, handing out passes, sitting at a booth in front of Pure all afternoon and working the club all night, seven days a week, for the first two years,” he says. “It was grueling back then.”
Coming off a successful, if somewhat listless, run as a suit for UBS PaineWebber and Morgan Stanley, Ring followed his instincts away from the harsh glare of the office fluorescents and straight into the limelight. “I was sitting in front of the computer all day, going crazy, wasting my interpersonal skills,” he says. “I knew that promotion was something I’d be good at.”
Five years later, Ring’s unrelenting drive and sharp intuition have him basking in the glow of hardwon success: Pure is a veteran knockout, still packed to the rafters. In addition to overseeing a flock of 12 hosts and ensuring that a good time is had by all, his enviable task list now includes crowd composition (translation: making sure there are plenty of “beautiful people”) and VIP wrangling (50 Cent, Will.i.am and Jenny McCarthy, among others). Ring takes the high life in stride, and it obviously suits him: He might always have had a glint in his eye, but from monitor glare to flashbulbs and strobe lights, the source makes all the difference.
LAS VEGAS FAVORITES
After hours: Golf at Shadow Creek or wakeboarding on Lake Mead Date night: Bradley Ogden or Mix. For sushi I love Social House—I can’t wait for the new one to open at CityCenter.