The legendary retailer has ventured out of Southern California for the first time since its founding in 1961, and we couldn’t resist checking out the seven-shop collective’s new digs at SLS Las Vegas.
Encompassing more than 10,000 square feet of space, the brand-new Fred Segal Collective is divided into seven shops scattered across the first floor of the Philippe Starck-designed SLS Las Vegas, which debuted in late August, and each shop features its own distinctive styling. At menswear shop He, for instance, plush leather furnishings, a foosball table, and a meticulously restored Deus Ex Machina Husqvarna from 1974 round out the modern-man cave theme without distracting from pieces by designers including Bill Reid and Zachary Prell.
On the other side of the ground-level casino, Jewels spotlights baubles from under-the-radar jewelers alongside rough-hewn wood, and at footwear salon Shoes, metallic green couches, gold fixtures, and twinkling chandeliers accent shelves of stiletto heels. Also just steps away are Jeans, a source for men’s and women’s denim; lingerie and intimates boutique Play; and Goods, which carries household décor pieces, art books, and eclectic gifts ranging from watches to beaded clutches.
We didn’t step into a single shop without being immediately greeted by a friendly sales associate (usually one per boutique), and everyone we spoke with was more than willing to show off a favorite item or two on display. The scaled-down size of each shop makes for an intimate browsing experience, so don’t hesitate to ask for tips or recommendations from some of the experts on staff. How else would you find out about the avant-garde Zimmermann motorcycle-print dress hiding behind the sales rack, or that perfect pair of Alejandro Ingelmo snakeskin pumps?
Lizard ring by Gasia.
From Torn by Ronny Kobo’s black-and-white body-con minis to Alexandre Birman’s cagey leather heels, it’s tough to narrow down our wish list after just one visit to the collective. For now at least, a handful of the glittering treasures at Jewels are at the top of our holiday pile. We’re still trying to decide between Gasia’s oversize lizard ring, which comes complete with a tail that bends at the knuckle, or LA-based jeweler Michael Barin’s edgy tourmaline “watermelon” earrings, delicate pastel confections that look just like slices of the nostalgic summer fruit.
Fun finds at Goods.
The vast majority of the collective’s merchandise can’t be found anywhere else on the Strip, or at any other Fred Segal store, for that matter; unlike the brand’s California branches, the items at SLS are chosen by teams of Vegas- and LA-based buyers who work collaboratively to stock the shelves with exclusive pieces that reflect Vegas’ unique aesthetic—one that’s typically considered more provocative and eye-catching than that of, say, Hollywood or Santa Monica. So whether you’re stopping into Goods for a last-minute gift, or Shoes for a pair of patent leather Stuart Weitzman 5050 boots, you can be sure the selection not only will be different each time you visit, but also entirely unique to the brand’s Vegas location. Simply put, this is one luxury shopping experience you can’t afford to miss, especially with the holidays right around the corner.
EXTERIOR STORE SHOTS COURTESY OF GETTY IMAGES FOR SLS LAS VEGAS; GASIA LIZARD RING AT JEWELS AND BEADED BAGS AT GOODS BY TESS EYRICH