For the Vegas kingdoms of M&M's and Hershey's, the holidays mean escalating the battle for chocolate dominion.
Las Vegas is often dubbed an adult playground, a place to indulge grown-up desires and partake in an array of not-safe-for-home vices. But nestled on the Strip is a pair of chocolate-dipped attractions where the only true sin would be sticking to your diet. M&M’s World and Hershey’s Chocolate World are rival cocoa kingdoms that compete to satisfy sweet tooths with Wonka-worthy wonders like a 62-foot wall of melt-in-your-mouth M&M’s and an 800-pound model of the Statue of Liberty carved entirely from Hershey’s milk chocolate.
“Yes, there’s a little bit of competitive spirit,” says Hershey’s Chocolate World store manager Cindy Wix Ingling of M&M’s, located almost directly across Las Vegas Boulevard. And during the holiday rush, that competitive spirit ticks up a notch as both chocolate behemoths go big to get shoppers in the door. At M&M’s World, a seasonal pop-up shop features ugly Christmas sweaters, candy-filled ornaments, and limited-edition white peppermint M&M’s.
Meanwhile, the Hershey’s flagship stocks up on limited-edition candy cane Kisses and Vegas-only apparel, and the in-house bakeshop serves Strip-exclusive sweets made by local landmark Freed’s Bakery alongside decadent indulgences like chocolate-covered bacon and from-scratch s’mores. When chocolate giants battle for Strip supremacy, the real winner is us.