Las Vegas-based jewelry designer Dee Berkley is a creative powerhouse and a community advocate. Now celebrating her 17-year anniversary this month, she dishes on the origins of her company and what’s on the horizon this spring.
Was there one particular design that ignited the launch of your company in 2003? In terms of my own personal designs, I designed a Buddha that my mom built on CAD. She passed away last February. I still wear it today, and whenever I touch that piece, I think, ‘OK, Mom, we got this.’
Describe your jewelry. It’s light and mystical, and it’s not intense. Every piece has meaning, and everyone can wear it.
What can we expect from your collection this spring? I’m leaning toward thin, long earrings and lariats with gold and spots of diamonds all over. Of course, I’m working with the Pantone color of the year by doing thick stacks of thin, navy lapis bracelets with little diamond charms and tiny gold beads. I also did what we call a Karma cuff that wraps around your earlobe, and it’s incredibly amazing.
Which piece is signature Dee Berkley? It would be the D bracelet, which is in the shape of a D. I happen to have an initial that works well with jewelry!
What community efforts are you focused on now? I’m doing a collaboration with Make-A-Wish, and it is going to be insane. I could not be more honored to work with such an amazing group.
Photography by: Brad Swonetz