Jeff Hamilton collaborates with the NFL on a new memorabilia jacket apparel collection titled NFL x Jeff Hamilton. The collection debuts at Informa Market's Magic, Project and Sourcing at Magic Las Vegas at the Las Vegas Convention Center. The collection is showcased to attendees and retailers at Project.
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Hamilton has long designed memorabilia outerwear for other professional sports leagues such as the NBA. "I have designed jackets for over 40 years, and I am excited to partner with the NFL to continue sharing my passion for creating distinctive leather jackets with football fans all over the world," says Hamilton. "The NFL x Jeff Hamilton collection will feature some of my best designs incorporating NFL team themes, colors, and logos, resulting in the ultimate selection of fan apparel," he adds.
The vice president of Consumer Products at the NFL, Ryan Samuelson expresses, “Collaboration is at the heart of the NFL and what better way to enhance our fan apparel offerings than to collaborate with one of the world's most recognized jacket designers, Jeff Hamilton.” He continues, "The NFL x Jeff Hamilton collection represents a special opportunity for fans to get their hands on a piece of NFL merchandise that will be a staple in their wardrobe for years to come."
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The NFL themed jackets made of high quality, ethically sourced vegan leather feature Hamilton’s signature patchwork designs. His designs have been worn by The Weeknd, A$ap Rocky, the late Kobe Bryant and many other athletes, stars and sports fans. Born in Morocco and raised in France, Hamilton combines his culture and experiences to spearhead the fashion industry with his athletic memorabilia high-end outerwear. 
President of Informa Markets Fashion Kelly Helfman shares in the excitement, “We are thrilled to work with the NFL x Jeff Hamilton collaboration and for them to sponsor the PROJECT party. PROJECT brings together culturally relevant partners, brands and media, the NFL x Jeff Hamilton is a perfect fit.”
To celebrate, NFL x Jeff Hamilton sponsored the Project party at Jewel Nightclub inside of Aria Resort & Casino in Las Vegas on the first night of the show on August 8. The venue displayed the collection throughout and welcomed guests to enjoy music performances while connecting with other fashion market professionals and learning more about the new collection NFL x Jeff Hamilton.
Photography by: gettyimages.com/Andrew Toth; unsplash.com/Adrian Curiel; pexels.com/Bi Süm; Courtesy of NFL x Jeff Hamilton
