Magic Las Vegas Growth And Development Continue To Advance With Female VP

Vice president of Magic oversees commercial mass and trend markets as they relate to sales.

Vice president of Magic Las Vegas Jordan Rudow shared insights with us on how the fashion event has developed and grown over the years. Learn more about how one of the biggest fashion events has become what it is today and how Rudow gained her success.

Q: You have been VP of Magic for almost two years now though you have been with the company much longer. Can you share more about your career?

A: Yes, I started 15 years ago as an account executive working on retention [of] business in 2006. I worked my way up the company to this leadership role. My career trajectory was [rooted in] customer service and I was promoted to sales manager to sell new brands and [retain] brands.

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Then I was promoted to sales director where I continued in sales and also managed the sales team. Years later after a couple of babies I returned from maternity leave [to my current role as vice president of Magic.] I am just a hardworking mom of two trying to balance it all.

Q: What are your most pressing responsibilities within your role as VP?

I am responsible for attendees reporting with brands and marketing [while working] hand in hand with marketing operations, education and experiences. I am responsible for revenue and sales and have retail teams report to me. I oversee all departments that [handle] Magic Women’s, [specifically] the commercial side of the trend and mass markets in Women’s as well as footwear.

Q: What trends in products are you seeing more of?

We came back post pandemic with a separate hall for footwear. The boutique and shopping opportunities we have offer a little bit of everything…something comfy and casual.

Now it is all about contemporary footwear with Project and comfortable casual footwear with Magic as well as apparel, home and gifting. When you walk through the halls of Magic we have everything from accessible to moderate price points.

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Q: What advancements pertaining to Magic Las Vegas have you observed?

A: Some of the most interesting things when looking at the Las Vegas portfolio is that we offer over 600 brands for Magic Women’s in the west hall. 40% of those brands include women and minorities with over 12% including upsizing…all sizes—plus sizes and petite sizing. 25% of our assortment this show is new.

Q: Can you share areas of growth you have witnessed within the company since you started?

A: Looking from 2006 to now, Magic was only in Las Vegas. Over time we expanded our company and broadened our reach. There are four core events and a regional at Nashville, Tenn.—two shows in Las Vegas in February and August and Magic New York in February and September. We launched Magic Nashville last May and will be [bringing it] back in April next year.