With its revamped canvas collection, all-American brand Lands’ End dresses the modern man in old-school cool.
The Canvas Collection by Lands’ End mixes classic outdoors and mod-urban stylings in an ad campaign by Mario Testino.
“It’s exciting to design modern menswear [by] exploring the deep roots of Lands’ End’s archives for inspiration,” says Ian Velardi, men’s design director of Canvas by Lands’ End—a former collection that has been reprised and reimagined with ultra-modern touches. “Ideas were pulled from our vault, making this season’s collection rooted in our brand’s history.”
There’s plenty of evidence of that strategy. Cozy fall sweaters play up retro elements from pieces past, such as vintage knit patterns. A merino wool turtleneck with chunky waffle stitch stands out, along with detailed yet functional outerwear pieces like the Combat jacket, featuring a water-resilient shell and removable quilted liner. With trim tailoring and modern silhouettes, the collection represents what’s exciting about men’s fashion today while celebrating the company’s history.
That history is a great American entrepreneurial tale beginning in the early ’60s in a humble basement office on Chicago’s Elston Avenue. The late founder of Lands’ End, Gary Comer, an award-winning copywriter and champion sailor, focused on customer satisfaction (quick delivery, unconditional return policies) in order to grow his young apparel business. That customer-centric philosophy remains at Lands’ End today, which is why the brand listened to requests to revive the Canvas collection earlier this year—but not without refreshing the line’s design, fit, and construction. As Velardi puts it, “This is heritage made modern.”