After a year spent indoors, comfort is queen, but that doesn’t mean we have to forgo style. Indeed, Italian shoe brand Superga thinks real style is timeless, and so does the face of Superga’s Fall/Winter 2021 campaign, Hailey Rhode Bieber.
“When I think of timeless style, I think of something that transcends different generations,” Bieber says. “Superga is a brand that has withstood the test of time. The classic styles and sustainability of the brand make it a closet staple.”
Since 1911, Superga has served shoppers with stylish tennis sneakers—before athleisure was all the rage. This campaign speaks to the company’s ethics, pulling together an all-female team to create the scene of an everyday fantasy.
Bieber is pictured posing on the sands outside of Tennis and Riding Club in Malibu, CA. She’s as playful as she is beautiful, honing in on the fashionable-yet-youthful energy Superga’s sneakers aim to imbue in all its wearers.
The campaign images were shot by Zoey Grossman, a former painter, illustrator and animal rights activist who’s worked with everyone from Bella Hadid to Zendaya. Bieber was styled by New York-based stylist and Garage Magzine fashion director Gabriella Karefa-Johnson.
In the shots, Bieber models Superga’s signature styles, including the brand’s classic 2750, the line that launched the name, as well as the Superga tennis extra “Campionato” 2706 OG in raw beige cotton, and the Alpina Ripstop high top lace-ups. All the shoes are made from organic cotton.
The collection doesn’t stop there, though. Superga’s Fall/Winter 2021 line also includes a modern take on the classic rainboot, featuring rubber uppers and Superga’s signature Alpina lug soul. Fans can also look for the 2790 platform in white canvas, and the 2630 in white canvas with a crepe-textured natural rubber outsole.
Whether you’re hitting the beach or the court, settling in for a picnic or joining your friends at the club, the Superga Fall/Winter 2021 collection wants to take you from day to night, for indoors or outdoor play. See more pics from the shoot below, and shop Bieber’s favorite styles at superga-usa.com.