The House of Creed
Balenciaga (balenciaga.com) is back and better in a new location. The brand’s unconventional essence is made plain with interior fixings like high ceilings and brilliant blue flooring covered with a repeated Balenciaga logo. Within the merchandising displays, rough pebble stone finishes meet factorylike brushed metal surfaces and floor-to-ceiling glass. Balenciaga’s new signature is also in place—a system of conveyor rails throughout the store to display the collections of men’s and women’s ready-to-wear alongside accessories, bags, shoes and more.
Clocking in at over 10,000 square feet, the renovated space still carries Gucci’s (gucci.com) signature array of goods for both men and women. However, these days the store carries a vibe of sophistication that stylishly blends traditional and modern with industrial and romantic. Design elements are characterized by unexpected combinations of materials—think herringbone wood flooring set off by soft velvet armchairs and rich fabrics that adorn every room. The fitting rooms make for an experience that feels grand, upholstered in green and cherry red velvets. Regardless of your reasoning for visiting the boutique, you can be sure that you’ll leave with an eyeful.
The House of Creed
This lauded fragrance emporium (creedboutique.com) has finally found a space to call home. Still boasting that “new store smell,” the 1,381-square-foot boutique is stocked with an array of high-end scents. As the brand’s largest boutique in North America and first to house a private VIP room for top clients, the new boutique immerses guests in the world of Creed. The store’s open concept invites guests to experience the brand’s rich history through modern porcelain finishes and sleek brass elements. Also worth mentioning is the one-of-a-kind abstract painting by sixth-generation master perfumer Olivier Creed.
Step into the 6,800-square-foot world of Louis Vuitton (louisvuitton.com). Upon entry, guests are greeted by a signature Monogram flower design via the custom terrazzo floor. The towering 18-foot-high ceiling makes for an expansive shopping experience complete with a curation of vintage and modern furniture and special artworks. Shopping is made personal through the store’s on-site hot stamping service where you can customize your luxe leather goods.
Photography by: Courtesy of Creed