Style gets (even more) individual as Louis Vuitton broadens its personalization program for men.
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With a medley of bold patches added to its arsenal, the offering expands beyond the original lineup of colorful stripes and block-letter initials. The newly customizable pieces, including a distinctly more casual range of ready-to-wear, sneakers and leather goods (think denim jackets and jeans paired with sport-driven sneakers) signal a collective shift in the fashion industry and at the House of Vuitton to designs that are more informal and unique to the wearer. Slated to roll out as men’s artistic director Virgil Abloh’s first collection hits Vuitton stores, the program is a sign of things to come as the street-savvy designer takes the menswear reins.
Photography by: Photography courtesy Andrew Werner