Marie France Van Damme (mariefrancevandamme.com) had never been to Las Vegas before deciding to bring her eponymous line to Wynn Plaza, the Strip’s newest luxury retail shopping experience. It took just one visit to confirm this as the perfect location for her latest boutique—her third in the U.S. “When I got to Las Vegas, I just thought it was fabulous,” Van Damme says. Earlier this year the Canadian-born, Hong Kong-based designer brought her lifestyle resortwear brand to Marrakech and Miami, and since November her signature silk caftans, bathing suits and cover-ups have been available at Wynn Las Vegas.
“I don’t really look at seasons, even in city stores like Hong Kong. I’m looking more at what does the customer need when she’s in Vegas?” Van Damme says. “It’s going to have a lot of dresses for night as well, for going out to the restaurants and shows.” Another key element to the Las Vegas space is her Beach Bridal collection; Vegas is the only location to offer it year-round and features special pieces for a bride-to-be and her entourage.
Ultimately Van Damme’s designs are about ease, keeping in mind a jet-setter’s lifestyle like her own. “I don’t need to send it to the dry cleaners. I can wash it by hand. It dries easily. It’s all those little things that I think about when I do a collection.”