Bruno Mars and Anderson .Paak joined musical forces to collectively create hits together as Silk Sonic! The smooth sultry duo that brought us “Leave the Door Open,” returns to MGM for their last month of residency this May. The pair kicked off their return on May 4th, 2022, and celebrated with SelvaRey rum libations, a brand that Mars co-owns.
SelvaRey sponsors the Silk Sonic Residency's official afterparty at On the Record every night after the show. There is also a Silk Sonic lounge that remains open to the public across the way from the Dolby Theater in Park MGM where SelvaRey is served and has visibility. With an old school vibe that pays homage to the 70’s era, the after party lounge has a cool and easy feel complete with hand crafted rum cocktails.
Bruno Mars is widely known as a phenomenal singer and performer. He also brought his demeanor to the rum product and brand as well! Touted as “the smoothest rum you’ll ever taste,” SelvaRey is so appropriately represented by one of the smoothest vocalists in music today. The branding is absolutely seamless!
What is just as impressive as the product and the star himself is the brand continuity! Bruno Mars has always been consistent with his personal image and musical style. SelvaRey rum captures his entire essence in a bottle. Not everyone has the opportunity to rub shoulders with the talented performer, but everyone can experience a little of his magic with a sip of SelvaRey.
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Even those who prefer not to drink rum, the branding might just turn you. With ample photoshoots, video promotional reels and events, Bruno Mars and SelvaRey rum just make you wish you were there. If rum is not your go to drink, SelvaRey may have you reconsider! And if it is your go to, SelvaRey might have you committed to their brand of rum exclusively.
The white label of SelvaRey Rum gives off hints of vanilla and citrus while the coconut label involves the tropical tastes of mango, pineapple and coconut. The chocolate label pairs nicely with a scoop of vanilla ice cream or a hot coffee. The owner’s reserve label combines the most luxurious of 15-25 year aged rums.
Regardless, one thing is certain, the SelvaRey After Party Lounge is the embodiment of Silk Sonic’s cool, easy going and happy demeanor. SelvaRey rum is all of that in a bottle. Check out Silk Sonic’s event calendar and continue the festivities at the SelvaRey After Party Lounge at MGM.
Photography by: Courtesy of SelvaRey
