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Alan Bekhor on How to Start Your Own Luxury Watch Collection

By Judy Stone | August 23, 2017 | Watches & Jewelry People

Among the four jewelry and watch stores in the Las Vegas Luxury Holdings kingdom, president and COO Alan Bekhor could help you start a collection from any number of luxury brands. He recommends starting with passion.


Alan Bekhor

Alan Bekhor believes love for jewelry and watches is the key to building a cohesive collection. “The most enjoyable part of the business for me is being able to o er merchandise that people love,” says the 40-year-old president and COO of LV Luxury Holdings, which owns Bellusso in Palazzo, Ca’d’Oro (Venetian & Palazzo), Horologio (Venetian), and Van Cleef & Arpels at the Forum Shops at Caesars. “It’s always a happy moment in our clients’ lives when they come in the store and walk away with a fine timepiece or beautiful piece of jewelry.”

Bekhor knows a thing or two about coveted watches and jewelry; he joined his father Ezra Bekhor’s company 17 years ago. But it wasn’t always his plan. “I grew up in Los Angeles and the jewelry business was exclusively in Las Vegas,” he says. “I really saw the business only when we took family vacations to Las Vegas and my father would take me with him to the stores. It wasn’t until 1999, when my father opened his first store at Venetian, Ca’d’Oro, and I was out of college and working in another industry did this ever cross my mind. He had added many luxury and well-known Swiss brands such as Omega and Tag Heuer that piqued my interest.”

Bekhor and his teams now regularly work with customers to build their collections. The best watches for starting a collection, he says, “can be worn every day and are appropriate for any occasion—to work with a suit, to a night on the town, and to the beach.” Then diversify by your needs, adding a GMT for travel, or a watch with a power reserve. “Collections that I’ve enjoyed the most are brands that have a rich history and continue to innovate,” he says—key markers that distinguish collectible pieces from the rest. “It’s impossible to pick just one, but of the brands that we are authorized dealers for, I would say the following two are favorites: Overseas by Vacheron Constantin and the Portugieser by IWC.”

The perfect starter piece for women? “A pair of diamond studs. “They are versatile, never go out of style, can be worn every day, and are timeless,” he says. Most importantly when starting a collection, he says, do a bit of research and establish your style. “Spend some time reading and learning about the different watch manufacturers or jewelry designers. Is it more about the name, look or functionality?” And of course, don’t forget that a timeless collection is also an investment, he says. “You have a lifetime to purchase these goods, and what’s most important is that you are able to hand these items down from generation to generation, as they are timeless and in many cases, may appreciate in value.”