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OVERVIEW

Vegas and Luxury Estates International uncover Las Vegas' best real estate in a new web series partnership.

Vegas will accompany LEI on an personal tour of exclusive properties in Las Vegas in a four-part video series.
Each property will be filmed to incorporate and show it's innovation, luxury and style.

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PARTNERSHIP STRATEGY

Timing

Videos will launch every two weeks on Vegasmagazine.com as well as Vegas' YouTube channel. Luxury Estate International will also have full access to final video files, for their own promotional purposes.  

Promotion

Vegas will pre-promote each new video through its robust social media platforms including Twitter, Facebook, Instagram and Snapchat.

Additional Media

Each video will feature a :15 second pre-roll ad for Luxury Estates International prior to the video playing.

Additional PR

Vegas will create a traditional PR campaign announcing the partnership with LEI, reveal of properties, what the series is, when it starts, and where to find it.

Hashtags

The video series will use customized hashtags will promote the series and properties.

Impressions

With the inclusion of: 
• ROS & pop-ups on vegasmagazine.com  
• Social Media  
• Video Series  
• E-Newsletters  
• Dedicated e-blasts 

The program will deliver approximately 2.5 million impressions.

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DELIVERABLES

Vegas will create all materials for the web series and digital creative to promote the series.

Vegas will also dedicate all digital assets to promoting this project including:

1. Leaderboards, medium rectangles, half-page and video landing page on home page, dedicated video landing page and blog page 

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2. Pre-promotion through Social Media channels

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3. E-Newsletters to include Luxury Estates International ad spots 

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4. Dedicated e-blast

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5. Pop-up ads

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6. Social Media during filming

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 50,000 unique visitors a month, and generate over 95,000 pageviews

• We maintain a strong social presence in Las Vegas and around the US, with 77,000 Twitter followers,  31,000 Facebook likes, and 19,000 Instagram followers.

• We also have a strong email marketing platform, with 13,000 opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE VEGAS MAGAZINE VISITOR

 

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VIDEO - ABOUT VEGAS MAGAZINE/GREENGALE PUBLISHING