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GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.
GreenGale Publishing will partner with UFC on a 6-week program across 11 markets that will serve to promote UFC International Fight Week among our affluent audience, generating awareness and encouraging bookings via high impact online promotions.
GreenGale will utilize the following strategic and targeted digital assets to generate buzz and awareness for UFC International Fight Week across all 11 of our markets.
Markets: Aspen Peak, Austin Way, Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential, Michigan Avenue, Ocean Drive, Philadelphia Style, Vegas
UFC will receive dedicated email blasts sent to each market's high-quality opt-in subscribers. These e-blasts will promote UFC International Fight Week and can include special incentives to drive ticket sales.
Our lists are verified by Claritas to have 20% of subscribers with incomes of $1MM or more. We also have strong open rates, with blasts consistently achieving rates around 20%. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum engagement.
Quantity: Four (4) email blasts per market (44 total)
Every month, each GreenGale Publishing title deploys an editorial email newsletter to our coveted and engaged opt-in subscribers with content relevant to the specific market. UFC will have the opportunity to own a promotional unit in one (1) email newsletter per market to promote International Fight Week.
Available units include: top leaderboard (600x70), bottom rail (600x70) or promotional advertorial featuring copy and hi-res image, pending inventory availability per market. All units will be hyperlinked to the UFC website.
Quantity: One (1) email newsletter inclusion per market (11 total)
Timing: May or June, pending inventory availability per market
Per market:
- Four (4) dedicated email blasts
- One (1) email newsletter inclusion
- Additional Print Component: One (1) full page in Vegas magazine Summer issue
TOTAL COMMITMENT: $45,000 NET
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $250,000 or More
• Income-Producing Assets of $750,000 or More
• Our sites receive more than 500,000 unique visitors a month, and generate nearly 1 million pageviews.
• We maintain a strong social presence around the US, with more than 750,000 fans & followers.
• We also have a strong email marketing platform, with 100,000+ opt-in email addresses.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
Kim Armenta, Publisher - Vegas Magazine
[email protected]
