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SUITENESS + GREENGALE PUBLISHING

GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

Suiteness has the opportunity to own an online advertising & sponsored content program on GreenGale publishing websites. For the duration of the program, sponsored content &   a dedicated email marketing campaign will promote Suiteneess, with a focus on emhasizing unique experiences only accessible through Suiteness. All content will contain custom call-to-action linking to the Suiteness website or booking widget, and will be pushed through GreenGale's extensive social & email marketing channels.  


The program will serve to generate buzz and awareness for Suiteness among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately driving an ROI for Suiteness in multiple verticals.

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PARTNERSHIP STRATEGY

Program Overview

GreenGale will work in consultation with Suiteness to create and promote engaging online content on the following titles:

Vegas (vegasmagazine.com)
LA Confidential (la-confidential-magazine.com)
Ocean Drive (oceandrive.com)
Gotham (gotham-magazine.com)

The program will consist of 5 elements:

1. Sponsored Content

GreenGale will produce custom content relating to Suiteness. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- "The Suiteness Guide Vegas: How to Book like a High Roller" 
- "Restaurants Worth the Trip to Vegas"
- "Business or Pleasure? Why Not Both. New York's Best Boutique Hotels" 
- "10 Must See's in Miami Beach Las Vegas"  
- "View From The Top: Check Out the Balconies on that one!" 

Content can also be sponsored video content, utilizing video provided by Suiteness. Series theme can be disucssed upon further collaboration between Suiteness  and GreenGale content editors.

GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

2. Dedicated email blast

Suiteness Las Vegas will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote Suiteness and in particular any specials/deals that could be afforded to GreenGale subscribers (which typically increases engagement). Dedicated e-blasts can be activated at any point during the campaign duration around high-tourism events. All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions. 

 
3. Social Media Promotion

GreenGale will promote Suiteness to our engaged followers via our social media channels. Content can be determined after consultation between Suiteness & GreenGale content editors.

4. Monthly e-Newsletter Promotion

GreenGale will promote Suiteness via our monthly e-newsletters. Content can be determined after consultation between Suiteness & GreenGale content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be promoting the online sponsored content. 

5. ROS Advertising

GreenGale will provide Suiteness ROS advertising, at 33% SOV. 

Deliverables & Commitment

Tier 1 Package (1 month)
Per market:

- 2 sponsored content pieces, each running for 1 week and receiving prime placement in the homepage rotator 
- 1 dedicated email blasts, to be activated at any time during the program duration  
- 1 spot in monthly newsletter 
- 4 sponsored Instagram posts  
- 4 sponsored Twitter posts 
- 4 sponsored Facebook posts 
- 1 month ROS advertising at 33% SOV  
Total package commitment: $7,500 per market

Tier 2 Package (3 months)
Per market:

- 6 sponsored content pieces, each running for 1 week and receiving prime placement in the homepage rotator 
- 4 sponsored video pieces, with content to be decided after collaboration between Suiteness and GreenGale content editors
- 3 dedicated email blasts, to be activated at any time during the program duration  
- 3 spot in monthly newsletter 
- 12 sponsored Instagram posts  
- 12 sponsored Twitter posts 
- 12 sponsored Facebook posts 
- 3 months ROS advertising at 33% SOV 
- 2 weeks pop-up advertisment on homepage
Total package commitment: $20,000 per market

 

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 200,000 unique visitors a month, and generate over 400,000 pageviews

• We maintain a strong social presence in Las Vegas and around the US, with 133,000 Twitter followers,  73,000 Facebook likes, and 67,000 Instagram followers.

• We also have a strong email marketing platform, with 50,000 opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE GREENGALE VISITOR

 

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VIDEO - ABOUT GREENGALE PUBLISHING

 
 
 
 
 
 
 
 
 
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