On Thursday, October 10, invited guests gathered to celebrate the launch of mensbook.com and VEGAS magazine's Men of Influence at MR. COCO's located inside Palms Casino Resort. Among the exclusive guests, the mensbook.com committee was in attendance; which included Jon Gray, former General Manager of Palms Casino Resort, Ricardo Laguna, Professional BMX Athlete and TV Personality, and Omar Galeano, VP of Business Affairs at the MAC Agency. The Men of Influence celebrated were Steve Dimopoulos, Eamon Springall, Allen Zeller, Aseem Chawla, Casey Show, and Alexander Hult. Throughout the evening, guests enjoyed light bites and specialty cocktails provided by Glenfiddich Grand Cru. Sponsors included Chopard, Mecum Auctions and Stitched.