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I AGREE
    

Hainan airlines + Vegas 
ONLINE CONTENT PROPOSAL


OVERVIEW

Hainan Airlines has the opportunity to own various sponsored content programs on vegasmagazine.com. Working with Hainan Airlines, Vegas will curate original sponsored content or sponsored social posts to drive traffic from Vegas to Beijing on the new non-stop flight. Vegas will ensure conversion goals and deliverables are met.

PARTNERSHIP STRATEGY

PROPOSAL 1: SPONSORED SOCIAL CONTENT

Hainan Airlines will own sponsored social posts on Vegas' Instagram and Facebook feeds. Content can be of Hainan's choosing, such as announcing the new non-stop Vegas to Beijing flight. 

Deliverables

- (2) sponsored Instagram posts 
- (2) sponsored Facebook posts

Commitment:  $800 ($200/post - can also be on twitter if you would like)

 

PROPOSAL 2: SPONSORED ONLINE CONTENT

Hainan Airlines will be given sponsored posts on vegasmagazine.com. Content will stimulate our reader's desire to travel to China, while promting Hainan's new non-stop flight. Example titles could include:

  • "The Best of Beijing"
  • "Top 10 Reasons to Travel to Beijing This Holiday Season"
  • "Wanderlust Beijing Edition"
  • "How to Experience Chinese New Year" 

Deliverables

- (1) sponsored content pieces, both positioned on the homepage rotator
- (1) sponsored Instagram posts, either promoting the sponsored posts or regular promotion
- (1) sponsored Facebook posts, either promoting the sponsored posts or regular promotion

Commitment:  $1800

 

PROPOSAL 3: SPONSORED ONLINE CONTENT & SOCIAL MEDIA CONTEST

Hainan Airlines will be given sponsored posts on vegasmagazine.com. Content will stimulate our reader's desire to travel to China, while promting Hainan's new non-stop flight. Example titles could include:

Deliverables

- (1) sponsored content pieces, both positioned on the homepage rotator 
- (1) sponsored Instagram posts, either promoting the sponsored posts or regular promotion 
- (1) sponsored Facebook posts, either promoting the sponsored posts or regular promotion
- (1) Hainan Airlines Facebook Contest for flight coupon. We would work with you to develop an inclusive package offering for the winner (hotel, activities, etc.). 

Commitment:  $3500 + Contest Costs

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 50,000 unique visitors a month, and generate over 95,000 pageviews

• We maintain a strong social presence in Las Vegas and around the US, with 77,000 Twitter followers,  31,000 Facebook likes, and 19,000 Instagram followers.

• We also have a strong email marketing platform, with 13,000 opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE VEGAS MAGAZINE VISITOR

 

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VIDEO - ABOUT VEGAS MAGAZINE/GREENGALE PUBLISHING