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COSMOPOLITAN LAS VEGAS + GREENGALE PUBLISHING

GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

Cosmopolitan Las Vegas has the opportunity to own an online advertising & sponsored content program on GreenGale publishing websites. For the duration of the program, sponsored content & a dedicated email marketing campaign will promote Cosmopolitan Las Vegas, with a focus on emhasizing the luxury amentities, services, restaurants, and gaming available at the hotel. All content will contain custom call-to-action linking to the Cosmopolitan Las Vegas website, and will be pushed through GreenGale's extensive social & email marketing channels. 

The program will serve to generate buzz and awareness for Cosmopolitan Las Vegas among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately driving an ROI for the property in multiple verticals.

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PARTNERSHIP STRATEGY

Program Overview

GreenGale will work in consultation with Cosmopolitan Las Vegas to create and promote engaging online content on the following titles:

Vegas (vegasmagazine.com)
LA Confidential (la-confidential-magazine.com)
Michigan Avenue (michiganavemag.com)
Gotham (gotham-magazine.com)

The program will consist of 5 elements:

1. Sponsored Content

GreenGale will produce custom content relating to Cosmopolitan Las Vegas. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- "Cosmopolitan Concierge: How to be a High Roller at Cosmopolitan Las Vegas" 
- "Restaurants You Need To Try In Las Vegas"
- "Relax In Style: How to Take a Break at Cosmopolitan Las Vegas" 
- "10 Must See's in Cosmopolitan Las Vegas"  
- "View From The Top: Check Out the Amazing New Penthouses at Cosmopolitan Las Vegas" 

Content can also be sponsored video content, utilizing video provided by Cosmopolitan Las Vegas. Series theme can be disucsses upon further collaboration between Cosmopolitan Las Vegas and GreenGale content editors.

GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

2. Dedicated email blast

Cosmopolitan Las Vegas will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote Cosmopolitan Las Vegas, in particular any specials/deals that could be afforded to GreenGale subscribers (which typically increases engagement). Dedicated e-blasts can be activated at any point during the campaign duration. All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions. 

 
3. Social Media Promotion

GreenGale will promote Cosmopolitan Las Vegas to our engaged followers via our social media channels. Content can be determined after consultation between Cosmopolitan Las Vegas & GreenGale content editors.

4. Monthly e-Newsletter Promotion

GreenGale will promote Cosmopolitan Las Vegas via our monthly e-newsletters. Content can be determined after consultation between Cosmopolitan Las Vegas & GreenGale content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be promoting the online sponsored content. 

5. ROS Advertising

GreenGale will provide Cosmopolitan Las Vegas ROS advertising, at 33% SOV. 

Deliverables & Commitment

Tier 1 Package (1 month)
Per market:

- 2 sponsored content pieces, each running for 1 week and receiving prime placement in the homepage rotator 
- 1 dedicated email blasts, to be activated at any time during the program duration  
- 1 spot in monthly newsletter 
- 4 sponsored Instagram posts  
- 4 sponsored Twitter posts 
- 4 sponsored Facebook posts 
- 1 month ROS advertising at 33% SOV  
Total package commitment: $7,500 per market

Tier 2 Package (3 months)
Per market:

- 6 sponsored content pieces, each running for 1 week and receiving prime placement in the homepage rotator 
- 4 sponsored video pieces, with content to be decided after collaboration between Cosmopolitan Las Vegas and GreenGale content editors
- 3 dedicated email blasts, to be activated at any time during the program duration  
- 3 spot in monthly newsletter 
- 12 sponsored Instagram posts  
- 12 sponsored Twitter posts 
- 12 sponsored Facebook posts 
- 3 months ROS advertising at 33% SOV 
- 2 weeks pop-up advertisment on homepage
Total package commitment: $20,000 per market

 

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 200,000 unique visitors a month, and generate over 400,000 pageviews

• We maintain a strong social presence in Las Vegas and around the US, with 133,000 Twitter followers,  73,000 Facebook likes, and 67,000 Instagram followers.

• We also have a strong email marketing platform, with 50,000 opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE GREENGALE VISITOR

 

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VIDEO - ABOUT GREENGALE PUBLISHING

 
 
 
 
 
 
 
 
 
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