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OVERVIEW

Vegas and Beauty & Essex present Drink Me. Shop Me. Bet Me. Eat Me., a new web series partnership.

Vegas will accompany Beauty & Essex to undercover the lifestyles of Vegas' upper echelon, with focuses on style, nightlife, casinos, and dining. 

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PARTNERSHIP STRATEGY

Timing

Content will launch every week on Vegasmagazine.com. Beauty & Essex will also have full access to final content, for their own promotional purposes.  

Promotion

Vegas will all content through its robust social media platforms including Twitter, Facebook, Instagram and Snapchat.

Additional Media

Each video will feature a :15 second pre-roll ad for Beauty & Essex prior to the video playing.

Additional PR

Vegas will create a traditional PR campaign announcing the partnership with Beauty & Essex, reveal of the content, what the series is, when it starts, and where to find it.

Hashtags

The video series will use customized hashtags will promote the series and properties.

Impressions

With the inclusion of: 
• ROS & pop-ups on VegasMagazine.com  
• Social Media  
• E-Newsletters  
• Dedicated e-blasts 

The program will deliver approximately 2.5 million impressions.

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DELIVERABLES

Vegas will create all materials for the web series and digital creative to promote the series. Vegas will organically include Beauty & Essex in content. 

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Vegas will also dedicate all digital assets to promoting this project including:

1. Leaderboards, medium rectangles, half-page and video landing page on home page, dedicated video landing page and blog page 

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2. Pre-promotion through Social Media channels

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3. E-Newsletters to include Beauty & Essex ad spots 

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4. Dedicated e-blast

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5. Pop-up ads

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6. Social Media during production 

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 50,000 unique visitors a month, and generate over 95,000 pageviews

• We maintain a strong social presence in Las Vegas and around the US, with 77,000 Twitter followers,  31,000 Facebook likes, and 19,000 Instagram followers.

• We also have a strong email marketing platform, with 13,000 opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE VEGAS MAGAZINE VISITOR

 

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VIDEO - ABOUT VEGAS MAGAZINE/GREENGALE PUBLISHING