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OVERVIEW

Vegas magazine will accompany Ascaya on a personal tour of the city’s most luxurious properties in a four-part video series showcasing each property’s innovation, luxury and style..

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PARTNERSHIP STRATEGY

Timing

Videos will launch every two weeks for 2 months on Vegasmagazine.com as well as Vegas' YouTube channel. Ascaya will also have full access to final video files, for your own promotional purposes.

Promotion

Vegas will pre-promote each new video through its robust social media platforms including Twitter, Facebook, Instagram and Snapchat.

Additional Media

Each installment will feature a :15 second pre-roll ad highlighting Ascaya prior to the video playing.

Additional PR

Vegas will create a traditional PR campaign announcing the reveal of properties, promote the launch of the web series and direct readers to the Vegas magazine website to view.

Hashtags

The campaign will utilize customized hashtags to promote the series and properties.

Impressions

With the inclusion of: 
• ROS & pop-ups on VegasMagazine.com  
• Social Media  
• Video Series  
• E-Newsletters  
• Dedicated e-blasts 

The program will deliver approximately 2.5 million impressions.

Commitment: $7,500

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DELIVERABLES

Vegas will create all materials for the web series and digital creative to promote the series.

Vegas will also dedicate all digital assets to promoting this project including:

1. Leaderboards, medium rectangles, half-page and video landing page on home page, dedicated video landing page and blog page 

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2. Pre-promotion through Social Media channels

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3. E-Newsletters to include Ascaya ad spots 

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4. Dedicated e-blast

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5. Pop-up ads

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6. Social Media during filming

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 50,000 unique visitors a month, and generate over 95,000 pageviews

• We maintain a strong social presence in Las Vegas and around the US, with 77,000 Twitter followers,  31,000 Facebook likes, and 19,000 Instagram followers.

• We also have a strong email marketing platform, with 13,000 opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE VEGASMAGAZINE.com VISITOR

 

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VIDEO - ABOUT VEGAS MAGAZINE/GREENGALE PUBLISHING

For more information, please contact

Katarina Simic
katarina.simic@greengale.com
702.990.2535