When she’s not running one of her family businesses or filming The Real Housewives of Beverly Hills, Adrienne Maloof, the female powerhouse among brothers George, Gavin, Joe and Phil, travels to Vegas to check in on Palms Casino Resort. Now the star steps into the world of fashion, with her new footwear line, Adrienne Maloof for Charles Jourdan, available at adriennemaloof.com.
“I’ve always been involved in business with my family, from the Palms to Maloof Productions, but the show has allowed me to branch out on my own,” she says. Given her love of ultra-high designer shoes, she jumped at the chance to get creative with her collection, and made her vision of “sophisticated, edgy and classic” styles come to life.
Maloof’s high-fashion sensibility was brought to the national stage during the first season of her Bravo hit (the controversial second season premiered last month). “It’s like Lifestyles of the Rich and Famous meets Sex and the City with just a splash of Mean Girls,” says the mother of three.
There are 10 to 12 styles in each collection, from suede knee-high boots to casual wedges and sparkling heels. The line will be available at high-end retailers within the next few months, and Maloof is already at work on an upcoming handbag collection.
“I wear a lot of hats moving from business events and red carpets to my children’s school events, all of which help me envision what different types of women want,” she says. “It’s amazing how quickly things can happen when you’re passionate about what you’re doing.”